Privacy Policy

This privacy policy was last updated by Etko AB on April 4, 2025.

Your privacy matters to us. In this policy, we want to inform you about how we process your personal data in accordance with the General Data Protection Regulation (GDPR).

For the collection, handling and storage of information obtained from Cookies, please refer to our Cookie Declaration.

1. What is personal data?

Personal data is any information that can directly or indirectly be linked to a natural person, such as a name, address, or IP address.

2. Data Controller

Etko AB, with organization number 559194-1702, is the data controller for the personal data processed in our operations. If you wish to contact us regarding the processing of your personal data, you can do so at info@etko.jewelry.

3. What data do we collect?

3.1 Data collected directly from you

When you purchase a product through our online store, we collect your name, address, and email address to complete your order.
The legal basis for collecting the data above is in order for us to fulfill our obligations under the purchase agreement. Without this information, we will be unable to complete the order, which means we would regrettably have to decline your purchase.

When you contact us via our contact form, we collect your email address to be able to respond to your inquiry. Providing your name and phone number is optional.
The legal basis for collecting the data above is so that we may will be able to fulfill our customer service commitment. Without this data, we would be unable to handle returns and similar requests.

3.2 Data Received from Third Parties

We may also receive information about you from third-party sources, including vendors and service providers who collect data on our behalf. For example:

Partners who help operate and maintain our Site and Services, such as Shopify.

Payment service providers that handle transactions by collecting details like your credit or debit card information, billing address, or bank account number. This is necessary for processing payments and delivering products or services you’ve ordered, as part of our contractual obligations.

Additionally, when you engage with our Site, interact with our emails, or view our ads, we—and our third-party partners—may automatically gather data through tracking technologies like cookies, web beacons, SDKs, and third-party scripts.

4. Where do we get your data from?

We only process personal data that you have consented to share with us.

5. How long do we store your data?

We store your data as long as we have a valid legal basis for processing it, such as fulfilling our contract with you as a customer or complying with a legal obligation, for example, the requirements in the bookkeeping law.

6. Who do we share your personal data with?

6.1 Payment Providers

When making a purchase with Klarna, personal data is shared to ensure that you fulfill your payment obligations.

6.2 Shipping Companies

To deliver your order and handle potential returns, personal data such as name, address, phone number, and email are shared with PostNord.

6.3 Marketing Partners

In order to improve our marketing efforts, your personal data may be shared with the Meta Pixel tracker if you have consented to our use of targeting cookies. If you reside in the EEA, the legal basis for processing your data is based on our legitimate interest in promoting and selling our products, as permitted under Article 6(1)(f) of the GDPR.

6.4 Newsletter

By signing up for our newsletter or discount code, your email address will be shared with Mailchimp for marketing purposes. You can unsubscribe from this at any time.

6.5 Reviews

By leaving a review on our website, your name and e-mail is shared by Judge.me who supplies the review service on our behalf. This is to ensure that you are a verified customer and that the product review is valid. You may delete your reviews at any time. 

7. Your Rights

You have the right to:

Request information about what personal data we process about you.

Request correction of incorrect data.

Request deletion or restriction of the processing of your data. Note that the data may still be archived to fulfill our obligations under the bookkeeping law.

Object to processing and request to receive your data in a structured format.

To exercise your rights, please contact us at info@etko.jewelry.

8. Changes to this Policy

We reserve the right to update this privacy policy as needed. In the event of significant changes, we will inform you via email.